Turn Clicks into Customers by learning Google Ads in just 10 Hours
Leverage Google Ads to engage with a wider audience, amplify your marketing impact, increase traffic, attract more leads and maximize ROI. Make every click count!
Get instant access to 10+ hours of content
Instructed By
Ashish Singh
Senior Growth Manager
Learn from the practitioners
Hear it from the Learners
Akshay Surana
Entrepreneur
Akshay Purohit
Brand Marketing Manager
Pradeep Damle
Marketing and Brand Management Professional
Adit Chouhan
VP Business Operations
Coming out of your comfort zone and joining a skill enhancement course/ training doesn’t come easy to many people. Specially, if you are already in a senior role with a team that stays on top of things already. I, however, decided to break that mental barrier and joined the #PerformanceMarketing Camp by GrowthSchool, an #edtech venture by Vaibhav Sisinty ↗️. And, it was a pleasantly surprising as well as an extremely rewarding experience for me.
Shromon Ghosh
Digital Marketer || Social Media Strategist
Prasad Karwa
Digital Marketing Consultant
Who is this program for?
- Mid-Level digital marketing & performance marketing professionals
- Mid-Level digital marketing & performance marketing professionals
- Entrepreneurs
- Marketing freelancers
- Small Business Owners
- Digital Marketing Freshers
- Social Media Marketers
- Students
- Anyone who wants to master one of the biggest ad networks in the world, Google Ads.
Who is this program for?
MODULE 1
Fundamentals of Google Adwords
- Introduction to Google Ads
- Drive quality leads, online sales, and other marketing objectives with Google Ads.
- Value of Google Search
- How Google Ads Auction works
- Understanding Mobile Advertising
- Discover the Value of YouTube / Video Ads
MODULE 2
Deep dive into Google Search Advertising
- AdWords Search Advertising
- Introduction to Search
- Keywords and Match Types
- Creating Search Ads
- Ad Extensions
- Account Structure
- Campaign Settings
- Advertising Metrics
- Bid Methods and Bid Modifiers
- Optimizing Your Account
- Quality Score
MODULE 3
Understand Display & Mobile Advertising
- Introduction to Display
- Account Structure
- Campaign Settings
- Advanced Display Targeting
- Display Text Ads
- Rich Media Ads
- Measurement reports
- Bidding & Ad Rank concept in display
- Mobile Advertising
- Campaign types for Apps
- Optimizing your Display & Mobile App
MODULE 4
Nailing Shopping Campaigns
- Introduction to Smart Shopping
- Set up based on Business Goal
- New Customer Acquisition
- Testing & Evaluating
- Feed tips & Google Merchant Center
- Using SSc for Omni – Channel
MODULE 5
Venturing into Video Advertising
- YouTube Advertising Basics
- Video Campaign Overview
- Video Ad Formats
- Video Remarketing
- Reservation Video Ads
- Improving and Optimizing Campaigns
- Tracking and Measurement Part 1
- Tracking and Measurement Part 2
MODULE 6
Deep look into Analytics and Measurement
- Conversion Code Set up
- Understanding Attribution Models
- Click through vs View through Conversion
- Tracking & Measuring Goolge Ads in Analytics
- Audiences Manager in Google Ads
- Setting up Audience in Analytics
MODULE 7
Tools deep dive and Measurement
- Kws Planner
- Reach Planner
- Performance Planner
- Google Ads Editor
- Create reports on Google ads
- Dashboard creation
MODULE 8
Part 1: Winning Approach and Case Studies
- One Search Case Study – Airtel
- Zee5 Real Time News Update
- Leveraging Youtube for CRED
MODULE 9
Part 2: Putting the pieces together
- Connecting the business dots with Google Ads
- How to approach the job Marketplace
- How to grow your business with Google Ads
Time Is Running Out. Grab Your Spot Fast!
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Time Is Running Out. Grab Your Spot Fast!
Time Is Running Out. Grab Your Spot Fast!
Ashish Singh
Senior Growth Manager
Previously, I worked with Performics as the Director of Performance/Paid Media. There, I worked closely with Brands like CRED, Zee5, Licious, Disney+, and Airtel, with over a $30-40mn annual budget.
I have worked with brands like
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What you’ll get...
- Fundamentals of Google Adwords
- Deep dive into Google Search Advertising
- Understand Display & Mobile Advertising
- Nailing Shopping Campaigns
- Venturing into Video Advertising
- Deep look into Analytics and Measurement
- Tools deep dive and Measurement
- Winning Approach and Case Studies
Time Is Running Out. Grab Your Spot Fast!
After you purchase the program, you’ll receive an email with all the details. But Here’s how you can access program content:
Step 1: Go to www.growthschool.io
Step 2: Find the login button on the menu bar and click it.If you are already a GS learner, then just sign in normally and you will find the course under the “My Courses” section and If this is your first investment in GrowthSchool programs, then;
Step 3: Click on Forgot Password, enter your email id, and click on “Reset Password”
Step 4: Create a new password: check your email for the password reset link, use that link to create a new password.
Step 5: Now, go to the login page and enter your login credentials.
Step 6: Once you are logged in you will find the programs you have bought under the “My Courses” section.
